Our Services

Services

We don’t believe in bits & pieces. We take a holistic and integrated approach. And execute with what it takes. Theories, techniques, expertise, experience, history (remember, history teaches not to repeat mistakes), foresight and commonsense are put to use to bring out an all encompassing and all pervading campaign, as you expect it to be.

Our services

• ATL
• BTL
• Direct Marketing
• Media Planning & Buying
• Brand Management
• Digital Advertising
• Celebrity & Brand Endorsement
• Market Research
• Public Relations

ATL

Our Above the Line activities include Print Ads and Electronic Ads. (Radio T.V.)

BTL

Our Below the Line activities include Outdoor, Promotional, Direct Mailing, Events, Endorsements, Road shows, In Shop Activities, Mobile visibility campaign, Brand promotions, Float shows, etc.

Direct Marketing

Personalise your marketing with some fresh and innovative ways. To break the
clutter and reach your target mass, make sure you are selecting the right agency.

 

Media Planning & Buying

We toil hard to serve you the right media combination for your marketing activities, strategically balancing different media tools available at a local and national level to maximise the reach of your brand or company. We keep tab on different package deals (on long term & short term planning basis) of different media houses at the same time putting our negotiating skills to task to make it further workable for you, beyond the package deals. We do not forget to incorporate stat on media response history of your brand or company in the past at the planning stage to pin point the right media buying option for you.

Brand Management

People first go by face value followed by inner strength. Establishing your brand and maintaining the brand value at every point of contact in order to perpetuate your company's image of 'standing upto your promise' every time will contributes towards a life time of association with your consumer. In other words, brand management creates lasting brand loyalty. Through all our apparatus we'll ensure all this at every point.

Digital Advertising

Next 'sun rise' medium of advertising is still to realise its enormous potential. The  technology, reach of the medium (be it mobile or internet) and its instant response possibility together makes it a unique and vital tool of advertising. The future generation convergence mobiles will make this medium more powerful. We're no less prepared to exploit this medium to the fullest to bring its benefits to you.

Celebrity & Brand Endorsement

To find out which famous personality matches with your company's or brand's personality and how well that personality can be managed to your company's or brand's advantage. The ways and means to make it viable, meaningful and sustainable.

Market Research

Market research throws vital stats regarding media perception and media consumption habit of the target mass, competitors' media penetration, media trends, brands, products, etc. there by dictating media planning & buying creatives and other activities. Whether it is a launching campaign or a regular campaign, we club our research findings with client's in-house research to devise a comprehensive road map.

Public Relations

(House Journals, Corporate Communications, Crisis Management, etc.)
The real communication is always a two way traffic. No scope for any gap. Gap gives rise to rumours. Rumours to perceptions. And perceptions take time to break. By the time it is broken, damage is already done.

It requires experts' timely intervention to arrest the damage if done already or even better to stop it at the beginning before it snowballs into a row (embarrassment!). For a bailout package, remember 'Vive', before it is too late.